Bringing “loving coffee shop culture” to the whole country. We would like to expand “Cafe Yoshino” to 100 stores nationwide and spread Aichi’s unique coffee shop culture, born from the heart of
hospitality, throughout Japan.
*View in browser* *Cafe Yoshino Co., Ltd.*
Press release: April 1, 2024
April Dream Project
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Bringing “loving coffee shop culture” to the whole country. We would like to expand “Cafe Yoshino” to 100 stores nationwide and spread Aichi’s unique coffee shop culture, born from the heart of
hospitality, throughout Japan.
*Achieve the unique “loving coffee shop culture” of Aichi Prefecture, born from the heart of hospitality to customers, to the whole country* This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Our company supports April Dream, which aims to make April 1st the day to share your dreams. This press release is a dream of Cafe Yoshino Co., Ltd.
Cafe Yoshino Co., Ltd. is a coffee shop with 17 stores in Aichi Prefecture. We aim to open 100 stores nationwide with the desire to spread Aichi’s unique “loving coffee shop culture” throughout the country, including our morning service born from the heart of hospitality for our customers.
Cafe Yoshino Nakajima branch offering drive-through morning service *Aichi’s unique morning culture born from the heart of hospitality* Morning is said to have started in Ichinomiya City, Aichi Prefecture, and is said to have originally started as a way to welcome guests by offering them boiled eggs and peanuts. Loving communication has been formed between customers and shops, and now each shop offers a variety of services, including breakfast, and has become a place of relaxation for local people.
Aichi’s unique “Morning Service” where toast, boiled eggs, etc. are included for the price of a drink.The photo is of Cafe Yoshino’s Morning Service.
In order to further spread this morning culture, Cafe Yoshino will open a new store offering drive-through breakfast in November 2023.* Did. We offer drive-thru breakfast so that customers with small children or who don’t have time to spend time in the store can still enjoy breakfast.
Cafe Yoshino Nakajima branch offering breakfast through drive-through At drive-through morning, toast is provided free of charge with the purchase of a drink of 350 yen.
*“Afternoon Service” and “Final Service” unique to Cafe Yoshino* In our desire to provide hospitality services during more hours, we have introduced an “afternoon service” (available at all stores) in which customers who order a drink between 2:00 p.m. and 5:00 p.m. receive a complimentary chiffon cake, etc., and a service that closes from 5:00 p.m. “Final Service” (Nakajima store) where you will receive free mini curry or cream zenzai with the order of a drink.
(in-store only) is also available.
Afternoon service (common to all stores) *Menu changes depending on the season Final service (Nakajima store only)
*Started a radio program with the desire to value connections with customers* In April 2024, we will start a radio program provided by Café Yoshino on Tokai Radio with the desire to spread the word “loving coffee shop culture” while valuing connections with our customers. The program title is “Connected Cafe Yoshino.” This is a program that connects and develops with listeners, customers, and people in various industries. We have revived the radio program that was broadcast for 4 years from 2017 to 2020 for the first time in 4 years.
The personalities are Cafe Yoshino representative Takato Yoshino (left) and public relations manager Natsuko Inukai (right).
Connected Cafe Yoshino
Tokai Radio “Connecting Cafe Yoshino”
Starts on Sunday, April 7th
Broadcast date and time: Every Sunday 20:30-21:00
Currently, Café Yoshino only has 17 stores in Aichi Prefecture, but we aim to open 100 stores nationwide while introducing new services centered on hospitality and promoting the appeal of Aichi’s coffee shop culture. Masu.
“April Dream” is a PR event where companies send out their dreams that they would like to achieve in the future on April 1st.
This is a project by TIMES. We are seriously aiming to make this dream come true.
Information is also being disseminated on various SNS
・Instagram: https://www.instagram.com/cafeyoshino/
・X: https://twitter.com/cafeyoshino
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000003.000131211.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=131211&release_id=3