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Home » Adastria Co., Ltd. Enliven Higashihiroshima, Hiroshima Prefecture with the power of fashion! “Dot Esty” Yu me Mall Saijo store adds color to the area and participates in “Kura Opening”

Adastria Co., Ltd. Enliven Higashihiroshima, Hiroshima Prefecture with the power of fashion! “Dot Esty” Yu me Mall Saijo store adds color to the area and participates in “Kura Opening”

[Adastria Co., Ltd.] Enliven Higashihiroshima, Hiroshima Prefecture with the power of fashion! “Dot Esty” Yume Mall Saijo store adds color to the area and participates in “Kura Opening”

*View in browser* *Adastria Co., Ltd.*
Press release: April 1, 2024
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The power of fashion will enliven Higashihiroshima, Hiroshima Prefecture! “Dot Esty” Yume Mall Saijo store adds color to the area and participates in “Kura Opening”
*From April 6th (Saturday), participants in the regional joint stamp rally will receive an original eco bag! *
* “Play
Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Kimura
The OMO-type store “dot Esty” Yume Mall Saijo store (store location: 1189-1 Sukemi, Saijo-cho, Higashihiroshima City, Hiroshima Prefecture, inside Yume Mall Saijo), operated by Osamu Osamu, will open on Saturday, April 6, 2024.
On Saturday, April 27th, we will be participating in a “Kura Opening” event held jointly by 10 breweries in Higashihiroshima City to celebrate the creation of new sake.
This is our second time participating since last year, and we will be distributing original eco bags of “Dot Esty x Kurabiraki” in response to the response of the original straps that were very popular last time. A limited number of gifts will be given away at Dot Estée Yume Mall Saijo store for Dot Estée members who participate in the digital stamp rally. *

 The “dot estee” store has “GLOBAL WORK”, “niko and
This is a store where you can experience the charm of .st, the official web store of the Adastria Group, where popular brands such as “Nicoand” are gathered. Dot Est’s Yume Mall Saijo store is the largest in Japan, with an area of ​​approximately 400 tsubo
(approximately 400 tsubo), and has offered a section of the store to hold collaborative events with local companies and concerts by Hiroshima University students. We have supported the holding of events that can only be held here, with the aim of “creating new connections” between event organizers and local customers.

This time, from April 6th (Saturday) to April 27th (Saturday), 2024, 10 sake breweries in Higashihiroshima City will be hosting a “Kura Opening” event to celebrate the creation of new sake. Esty” Yume Mall Saijo store will also be participating. Every Saturday during the event period, Dot Estée members who participate in the digital stamp rally will receive an “original eco bag” that can only be obtained at this store.

At the DotEsty Youme Mall Saijo store, we will continue to co-create a “good community” where everyone can have fun.

* ■“Kurabaki” x “Dot Esty” Yume Mall Saijo store overview *
Date: Every Saturday in April 2024 (April 6th, 13th, 20th, 27th (Saturday)) Event time: 10:00 – 20:00
Venue: “Dot Esty” Yume Mall Saijo store
Contents: To dot Estee members who participated in the digital stamp rally “Original eco bag” is presented.
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* ■About the digital stamp rally *
By visiting Higashihiroshima’s 10 sake breweries and other spots around the city and collecting stamps, you can enter a lottery to win Higashihiroshima’s brewery opening limited goods.

How to participate in the stamp rally
https://east-hiroshima.info/event/gourmet-stamp-rally?_fsi=d2Wkuduf

* ■Novelty receiving conditions *
1. Dot Estee members *New members are also eligible.
2. Those participating in the “Higashihiroshima Gourmet Stamp Rally”

* ■“Kurabiriki” Overview *
Date: Every Saturday in April 2024 (April 6th, 13th, 20th, 27th (Saturday)) Event time: 10:00 – 16:00 (Hours may vary depending on the brewery) Venue: Held at 10 breweries in Higashihiroshima City
Special site: https://e-sake.jp/event/higashihiroshima-kurabiraki/ Contents:・Opening of breweries will be held at each sake brewery (2 to 3 breweries) every weekend in April.
(Tasting, limited edition sake sales, sake brewery tours, brewery marche, etc.)      ・Saijo Sake Brewery Street Guided Tour
・Events for parents and children planned by students
・Digital stamp rally (until April 28th)
Details will be published on the special website from time to time.

* ■About Dot Esty *
The official web store of the Adastria Group, where over 30 brands such as “Global Work”, “Nicoand”, and “Lori’s Farm” are gathered. = Can be used at approximately 1,200 brand stores nationwide and the web store! Save! dot estee point
= Staff board with the latest outfits updated daily by over 4,000 staff = Abundant and real customer product reviews to help with shopping
It is a “fun fashion store” where you can enjoy free fashion with a wide range of brands, regardless of age or gender.
In 2021, we will open an OMO-style store “.Estee Store” that combines the advantages of a web store and a store. Currently, 12 stores are open nationwide. (As of the end of March 2024)
-Official web store .st (dot Esty) – http://www.dot-st.com/
-Dot Esty Store- https://www.dot-st.com/cp/dot-st-store/
-Instagram- https://www.instagram.com/st_youmesaijo/

* ■About Adastria Co., Ltd. *
Adastria Co., Ltd. (Representative Director and President: Kimura Osamu) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating its 70th anniversary in 2023, Play
With our mission of “fashion!”, we aim to become a “good community co-creation company” that creates an open community where people and information can exchange and creates new value.
-Headquarters location- Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
-URL- https://www.adastria.co.jp/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000002157.000001304.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=1304&release_id=2157


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