Multi-payment SaaS developer ELESTYLE raises 1 billion yen in Series B from Sumitomo Mitsui Card and SIG
*View in browser* *ELESTYLE Co., Ltd.*
Press release: April 2, 2024
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Multi-payment SaaS developer ELESTYLE raises 1 billion yen in Series B from Sumitomo Mitsui Card and SIG
*Accelerating DX and cashless transformation of Japanese society* * ELESTYLE Co., Ltd. (Representative Director and President: Roh Di (hereinafter referred to as “ELESTYLE”) has partnered with Sumitomo Mitsui Card Co., Ltd. (hereinafter referred to as “Sumitomo Mitsui Card”) and existing shareholder Susquehanna to support businesses’ digital transformation (DX) and cashless transition.
International Group (SAI Global Japan Fund II,
We have completed fundraising through third-party allotment of capital, including additional investment from LLLP (hereinafter “SIG”). *
* Background and purpose of funding *
The advancement of cashless payments and the diversification of business types and sales methods among businesses are making it even more important for businesses to transition to DX. Under these circumstances, ELESTYLE provides one-stop payment and peripheral services through the multi-mobile payment platform “elepay” and the mobile application SaaS “OneQR”, and fully supports business operators’ transition to digital transformation and cashless payments. We aim to do so.
With this funding, ELESTYLE welcomed Sumitomo Mitsui Card as a new partner and also accepted additional investment from SIG. Through this, ELESTYLE will expand its next-generation payment solutions and DX services, while increasing its ability to respond to new challenges faced by businesses.
Additionally, with this new funding, ELESTYLE will focus on recruiting industry-leading talent. By bringing in great talent across
technology, product development, customer support, marketing, and more, we are able to further enhance our service and continue to improve the customer experience. By strengthening human resources recruitment, ELESTYLE will accelerate innovation, build a system that can quickly respond to market needs, and aim for sustainable growth. *Past achievements and future prospects*
The payment solutions “elepay” and “OneQR” have been adopted by many businesses and have received high praise for their performance. With this funding, ELESTYLE will further strengthen product
development, improve customer experience, and expand the market through unmanned sales, self-ordering, etc. Additionally, we will build new partnerships and innovate existing business models, accelerating the provision of solutions that address the diverse challenges faced by businesses.
OneQR, the core of innovation: shaping the future of payments OneQR is an innovative service that enables everything from
self-ordering to cashless payments with a single QR code. By simply reading the QR code with your smartphone’s camera, you can access over 40 payment services including PayPay, d Payment, auPAY, and Rakuten Pay. It has been used in over 100,000 locations nationwide, including online and offline locations, including vending machines, parking lots, movie theaters, and restaurants.
OneQR implementation example: Mobile ordering and cashless payment at student cafeteria
Transformation of the student cafeteria: By introducing “OneQR”, the student cafeteria utilizes mobile ordering and cashless payments, reducing service delivery time by 40% and increasing the cashless usage rate to 80%. This transformation has resulted in reduced wait times and significant improvements in operational efficiency.
“OneQR Restaurant” A digital solution for cashless and labor-saving cafeterias Scalability and ease of use to meet the needs of implementing companies OneQR solves the challenges faced by implementing businesses. Supports over 40 types of cashless payments without the need to download an app or register in advance. Furthermore, a dedicated management screen allows you to centrally manage data on stores, products, users, campaigns, etc. This allows us to provide a wide range of solutions, such as linking membership systems and issuing coupons.
Message from Mr. Lu Di, CEO of ELESTYLE
ELESTYLE is more than just a payment solution provider. We aim to provide innovative approaches as both DX and FinTech solutions to the various challenges faced by stores. Through this funding, we will further accelerate the development of OneQR’s services and provide even more value to our customers.
Message from Mr. Masahiko Hikita, Managing Executive Officer and General Manager of Acquisition Division, Sumitomo Mitsui Card Through its investment in ELESTYLE, Sumitomo Mitsui Card aims to support the transformation of businesses into DX and cashless transactions, which are the common goals of both companies, and create further value in the market. This investment will accelerate the functional enhancement and service development of the multi-payment SaaS provided by ELESTYLE, and will help resolve issues faced by businesses and improve the customer experience.
. This new step is a symbol of collaboration that leverages the strengths of both companies, and we are confident that it will be a major step for businesses and consumers.
Message from SIG Group, Mr. Zhongjie Tsuke
The additional investment in ELESTYLE demonstrates our confidence in its technology and market potential. ELESTYLE’s innovative payment solutions meet market needs and create significant value. We look forward to supporting ELESTYLE’s further growth and success and contributing to the promotion of digital transformation.
* ■ About ELESTYLE Co., Ltd. * [ https://www.elestyle.jp/ ]
Company name: ELESTYLE Co., Ltd. (English notation: ELESTYLE, Inc.) Established: June 2014 (Heisei 214)
Representative: Lu DI
Capital: 1,507.4 million yen (including capital reserves)
Head office: 110-0006
5-8 Akihabara, Taito-ku, Tokyo
MARK SQUARE AKIHABARA 6F
Business details:
・Development and operation of multi-payment platform
・Providing EC solutions
・Providing inbound solutions
・Consulting for overseas expansion
*About trademarks
・”elepay”, “OneQR”, “ele・style” are registered trademarks of ELESTYLE Co., Ltd. We will omit individual explanations of other payment services, trademarks and service marks of related companies.
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