Join former Fuji TV announcer Maya Masai for LOVE OCEAN on Saturday, May 11th! Increasing the appeal of the Shonan Coast through collaboration between people who love the Shonan sea and 13 municipalities along the coast of Sag

-Chigasaki Beach Clean-LOVE with former Fuji TV announcer Maya Masai on 5/11 (Sat)
Join OCEAN! Increasing the appeal of the Shonan Coast through collaboration between people who love the Shonan sea and 13
municipalities along the coast of Sagami Bay

*View in browser* *Riviera Group*
Press release: May 4, 2024
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-Chigasaki Beach Clean-LOVE with former Fuji TV announcer Maya Masai on 5/11 (Sat)
Join OCEAN! Increasing the appeal of the Shonan Coast through collaboration between people who love the Shonan sea and 13
municipalities along the coast of Sagami Bay
*The LOVE OCEAN project will be held again in 2024 with the hope that the LOVE OCEAN project will spread throughout Japan, an island nation surrounded by the sea. [LOVE
OCEAN] You’ll love the sea in Shonan even more! No Ocean, No Life! *

“Southern Beach Chigasaki”, which was opened in 1898, has a view of “Eboshi Rock/Izu Oshima” in front, “Enoshima” to the east, and “Mt. Fuji” to the west, and is known as a “ring of matchmaking.” The famous Southern C is a popular spot
* Riviera Future Creation Project (Chairman, Zushi City, Kanagawa Prefecture) Hanako Watanabe (hereinafter referred to as Riviera) is the director of the 5th LOVE
OCEAN” will be held again this year. As part of this, the “Riviera Shonan Beach Clean” Chigasaki venue was held at Southern Beach Chigasaki on May 11th, and Maya Masai (former Fuji TV announcer) as our ambassador. *
* “LOVE” started in 2021
The “OCEAN Project” connects “people to people, sea to land, and town to town” through sustainable activities, transcending the framework of prefectures, cities, and towns, and promotes regional economic revitalization and blue economy along the coast. . This is an initiative to attract tourists from Japan and abroad by branding the 13 coastal cities of Kanagawa Prefecture (from Miura to Yugawara), which are known as “cities by the sea with a view of Mt. Fuji”, as the “Shonan Coast.” This is one of the. *

* *May 11th (Sat): Riviera Shonan Beach Clean Day 1*
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Also held at Oiso Town Kitahama Kaigan (Oiso) and Shonan Bellmare Hiratsuka Beach Park (Hiratsuka). The event will be held at the Hiratsuka venue at the same time as the beach volleyball tournament, and Shunichi Kawai and other beach volleyball players are also scheduled to participate. *
* – 5th LOVE OCEAN “Riviera Shonan Beach Clean in Chigasaki” event summary – * [Date] Saturday, May 11, 2024, from 11:30 (approx. 70 minutes) [Venue] Southern Beach Chigasaki
[Meeting/Reception] 11:20 Near Chigasaki Southern C (the blue flag of “RIVIERA” is the landmark)
[Access] Train: JR Tokaido Line/Sagami Line, get off at Chigasaki Station 　　　　　・About 20 minutes walk from the south exit
・Approximately 10 minutes by community bus “Eboshi”
　　　　　　・Approximately 8 minutes on Kaya Route 37 “bound for Hamamidaira Danchi (via Nishihama)”
[Ambassador] Chigasaki FM personality Maya Masai (former Fuji TV announcer) [Flyer data] https://www.riviera.co.jp/files/loveocean05_chigasaki0511.pdf [Official website] https://www.riviera.co.jp/event/sustainability/loveocean/ [Volunteer certificate] Can be issued
* -way to participate-*
1. Register on LOVE OCEAN official LINE
Official LINE: https://lin.ee/0SqCEOk
*We ask everyone to register on LINE.
2.Entry from the official LINE menu
This year, Chigasaki FM personality Maya Masai (former Fuji TV announcer) will be participating as an ambassador!
When held in 2023: Collected everything from microplastics to large marine debris
Organized by: Riviera Future Creation Project
Co-sponsor: Riviera Resort Co., Ltd. / Riviera Tokyo Co., Ltd. / Blue Carbon Belt Riviera Research Institute / Japan Oceanographic Academy Sponsored by: Kanagawa Prefecture / Miura City / Yokosuka City / Hayama Town / Zushi City / Kamakura City / Fujisawa City / Chigasaki City / Hiratsuka City / Oiso Town / Ninomiya Town / Odawara City / Manazuru Town / Yugawara Town / Japan Volleyball Association (Partially under adjustment)
Secretariat: Riviera SDGs Action Executive Committee
* -5th LOVE OCEAN/related events-*
* Official website: * *
https://www.riviera.co.jp/event/sustainability/loveocean/*

* ■Riviera Shonan Beach Clean in Oiso*
[Date and time] May 11, 2024 (Sat) 9:00~ (approximately 70 minutes) [Holding area] Oiso town Kitahama coast

* ■Riviera Shonan Beach Clean in Hiratsuka*
[Date and time] Saturday, May 11, 2024, from 14:00 (approximately 70 minutes) [Holding area] Shonan Bellmare Hiratsuka Beach Park

* ■LOVE OCEAN strategy from the city in Ikebukuro*
On June 8th, which is World Oceans Day, we will hold a cleanup to protect the ocean, “Operation LOVE OCEAN from the City” in Ikebukuro, a large city without an ocean.
It is said that 70% to 80% of marine debris is generated in cities. Garbage dumped on the streets and overflowing from garbage cans flows into drains with the rain, and eventually reaches the sea through rivers, where fish eat the garbage, and the fish end up on our dinner tables. The sea and town are connected. In 2023, many local people who live and work, as well as university students from Rikkyo University, participated. Participate in activities to protect the ocean and spread the word from Ikebukuro, a big city with no ocean!
[Date and time] Saturday, June 8, 2024, from 10:00 (approx. 70 minutes) [Holding area] Around the west exit of Ikebukuro Station, Toshima-ku, Tokyo * -What is LOVE OCEAN?-*
Concept: Protecting the beautiful and rich ocean and connecting people Vision: Regional revitalization model that goes beyond the boundaries of cities and towns: “Sustainable city development from the sea” Keyword: People gather around the beautiful sea

The Riviera Group felt a sense of crisis about climate change as soon as it started its marina business in 2001, and has been engaged in environmental conservation activities for about 20 years. The LOVEOCEAN project, which started in 2021, aims for co-creation that transcends all boundaries with the aim of “protecting the beautiful and rich ocean and disseminating the charm of the ocean.”

With Riviera Zushi Marina becoming the first in Asia to receive the international environmental certification “Blue Flag” marina certification in 2022, we learned from examples in Europe how coastal environmental initiatives can have a major impact on tourism. We believe that by proactively addressing environmental issues based on the idea of ”environment x tourism,” we can contribute to
sustainable tourism (achieving sustainable tourism, regional revitalization, and the creation of a sustainable society). In addition, we have created an environment-friendly coastal area called “LOVE.”
We aim to conserve the environment and revitalize the local economy by increasing recognition as an “OCEAN area” and stimulating domestic and inbound sustainable tourism.

For those of us who are always at sea, the land that we see from the Riviera is a beautiful landscape with no boundaries between
prefectures, cities, or towns. Environmental issues also transcend geographic boundaries and affect all of us on Earth. By working hand-in-hand with many people beyond boundaries, such as local governments, companies, various organizations, local groups, residents, and tourists, to build a community and pool their knowledge, we are able to address various issues at the same time. I feel that I can do it.
In addition, we will promote the LOVE OCEAN area from the perspective of the ocean, promoting it as “a place full of the charm of a well-equipped sea environment” that you want to visit.
Established as a “city you want to live in” and attracting attention from domestic and international travelers,
We would also like to contribute to blue tourism. Furthermore, in order to achieve a balance between environmental conservation, regional development, and resident satisfaction, we are also focusing on solving the problem of rocky shores by regenerating seaweed beds, with the aim of forming a Blue Carbon Belt (R).

* -What is Shonan Coast-*

By establishing a wide area, we can solve problems at the same time, and in order to create a symbol that unites our hearts, we propose the idea of a coast rather than a single coast. The Riviera has named the area from Miura in Kanagawa Prefecture to Yugawara the “Shonan Coast,” following the example of the West Coast and Gold Coast. “Shonan Coast” is a small piece on a global scale, but we will brand it as a coast area that is conscious of the environmentally friendly coastal area and blue carbon belt (R). We aim to spread the “Shonan Coast” throughout the country as a best practice Sagami Bay
model/Kanagawa model.

* 《About the Riviera Future Creation Project》*

The businesses of the Riviera Group cannot survive without the blessings of nature. That is why we believe that we have a social mission to address various issues around the world as our own. The “Riviera Future Creation Project”, which started its activities in 2006, is currently promoting SDGs with all employees working on three axes: “environment,” “education,” and “health and medical care (well-being).”
As part of these efforts, we have been promoting the “Sustainability Town Riviera Zushi Marina” since 2012, and in addition to utilizing sunlight and beach cleanup activities, we are also promoting sustainable town development, including holding events where pets coexist and implementing recycling-oriented farming methods. It is working. We are also working to raise awareness of CO2 emission reduction through activities to popularize electric vehicles. At Malibu Hotel, we offer V2B (Vehicle to Vehicle
We are the first hotel in Japan to introduce this system, and aim to be a hotel that takes ecology and disaster prevention into
consideration. In December 2020, we established the Riviera Future Creation Project, a specified non-profit organization, to further promote this social activity. We will continue to take a wide range of steps, fulfilling the role of a HUB that connects people and organizations with each other.
Official website: https://www.riviera.co.jp/sustainability/
Official Instagram: https://www.instagram.com/riviera_sustainability/ Ocean awareness activities for children who will lead the next generation Riviera Shonan Recycling Vegetables Achieve “Complete Food Recycling” Installation of solar panels on the marina breakwater
MALIBU HOTEL’s V2B ecosystem that takes into consideration disaster situations *About this release details*
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