Halmek Holdings Co., Ltd.
Harmek will open “Harmek Omise Hibiya Shante store” on Friday, May 17, 2024 ……
Harmek Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Takao Miyazawa, a wholly owned subsidiary of Harmek Holdings Co., Ltd.), which publishes the No. 1 selling women’s magazine “Harmek”, is a magazine aimed at women over 50. “Harumeku Omise Hibiya Chante Store”, which sells original products for customers, will open on May 17th (Friday) on the 3rd floor of Hibiya Chante.
(*1) *Japan ABC Association Publisher Report (January to June 2023)
[Image 1: https://prtimes.jp/i/34765/143/resize/d34765-143-6fe9f832a09c1e5719fa-0.jpg&s3=34765-143-7baae236d12b784a98c1e755d6d00ca8-1200×630.jpg] *The photo is a store image
Harmek Omise sells products sold in the mail order catalogs “Harmek Fashionable” and “Harmek Health and Living” which are delivered together with the magazine “Harmek”. You can purchase a variety of products such as original fashion items, cosmetics, and underwear developed for women over 50.
Harumeku so far has been available at Kagurazaka Main Store, Keio Department Store Shinjuku Store, Daimaru Fukuoka Tenjin Store, Meitetsu Department Store Main Store, JR Kyoto Isetan Store, Takashimaya Yokohama Store, Isetan Urawa Store, Hanshin Umeda Main Store, Sapporo Mitsukoshi Store, Odakyu Department Store Machida Store (shoe specialty store), Abeno Harukas Kintetsu main store, Chiba Sogo store (pop-up), Fujisaki store, etc. have been expanded nationwide. Despite the coronavirus pandemic, we have received great support from customers at each store, and we have decided to open in Hibiya Chante, which can be said to be the face of Tokyo Hibiya.
The Harumeku magazine is enjoyed by women all over the country, and this will be the first Harumeku Omise store in Tokyo, following the currently open Kagurazaka Main Store, Keio Department Store Shinjuku Store, and Odakyu Department Store Machida Store. We aim to be a store where customers can feel free to stop by, see, touch, try, and enjoy Harmek World through shopping.
Products sold at “Harumek Omise Hibiya Chante store”
Harumek Omise sells a wide variety of products, including fashion, cosmetics, innerwear, and shoes, which have been developed to reflect the voices of the Harmek generation.
[Image 2: https://prtimes.jp/i/34765/143/resize/d34765-143-dff4e65f4c62aad4e513-1.jpg&s3=34765-143-22618e8439c389fb9e0dd0971e4551f7-3040×1881.jpg] ■Fashion
We often hear from women in their 50s that their clothes don’t suit them anymore, but this is because their body shape changes as they get older, and regular clothing sizes no longer fit them. We regularly measure the size of our customers and set sizes that suit their generation, and we also offer clothes that make the bodies of women over 50 look beautiful. We also carry bags and accessories suitable for various situations.
[Image 3: https://prtimes.jp/i/34765/143/resize/d34765-143-93fc5080a709fd0c00ce-2.jpg&s3=34765-143-f22d73cbf0c925070d26c687d0d22603-351×300.jpg ]
■Inner
Considering the common problems of tightness and itching in underwear caused by changes that occur as we age, such as a decrease in skin moisture content and deterioration of muscle strength and bones, Halmek reduces the burden on the skin and allows you to spend your days comfortably. We provide innerwear for women in their 50s and above.
■Cosmetics
Introducing original cosmetics that have been developed with a basic function of moisturizing dry, aging skin, and that address various concerns and are made with gentle ingredients. We will suggest ways to use it that suit the lifestyle of women over 50.
[Image 4: https://prtimes.jp/i/34765/143/resize/d34765-143-1e81e43768c3d6ee002d-3.jpg&s3=34765-143-d51212c109c26cba235bd53f9a0f2a26-3900×1093.jpg] ■Shoes (Halmek original) Harmek original shoes were jointly developed with a physical therapist with the aim of “walking on your own feet for the rest of your life” in the 100-year lifespan era. We make shoes with the aim of “walking correctly and walking comfortably.” We support our customers’ lives of walking on their own feet with our shoes’ functionality and uplifting designs. We also have a foot measurement corner where we can measure the balance and shape of your feet and guide you to the shoes that are perfect for you.
[Image 5: https://prtimes.jp/i/34765/143/resize/d34765-143-f2fa9f2e5419ddbff94b-4.jpg&s3=34765-143-5e217e4cf9613f2f582e68b669361651-3841×1521.jpg] Harumeku Omise Hibiya Shante store opening commemorative campaign
[Image 6: https://prtimes.jp/i/34765/143/resize/d34765-143-4c134bec4004b0182b81-5.jpg&s3=34765-143-8d89bc159ec2c639c7ce77ee415c84d5-522×392.jpg] To commemorate the opening of Harumek Omise Hibiya Chante store, we will be giving away 60g of “Hojucha”, which is very popular on Harumek mail order, to the first 100 people who visit our store.
“Hoju Tea” sold through Halmek Mail Order uses 18 types of Japanese and Chinese ingredients, each of which is carefully roasted to make it easy to drink. Even though it is a healthy tea, it has no bitterness and is caffeine-free, so people of all ages can enjoy it.
Halmek Omise Sales Ranking
[Image 7: https://prtimes.jp/i/34765/143/resize/d34765-143-c0a07ed8a3adf430f0ab-6.jpg&s3=34765-143-ea29cedcf71897a4ab555777a437dc94-1156×868.jpg] ■1st place Harumek MSM Cream 7,150 yen (tax included)
“MSM Cream” is popular, with people saying, “It’s easy to apply it on your knees, hips, and shoulders and massage it!” This is a long-selling product that has been sold at Halmek for over 10 years. This product has many fans because it spreads easily and is not sticky, making it easy to massage, and the gentle herbal scent makes it a popular product. When you wake up in the morning and feel stiff, or when you feel a little concerned about your knees or lower back, apply it while massaging it, and the herbal scent will leave you feeling refreshed.
■2nd place Serisier x Tencel (TM) pullover (bottle neck/crew neck 3/4 sleeve) 6,990 yen (tax included)
[Image 8: https://prtimes.jp/i/34765/143/resize/d34765-143-6ffd39a145be7ed0ad02-7.jpg&s3=34765-143-83a1e3c7a422f06089dc704db165f01e-1156×868.jpg] An original hit product created by 3D (3D) measurement of the body shape of the Harumek generation. It has a unique design that allows you to wear it alone with confidence, giving you a clean look, and is made from natural materials that are gentle on the skin. Available in many colors, it is especially popular as a gift for Mother’s Day. It is often purchased by people in their 50s as gifts for their mothers in their 70s.
[Image 9: https://prtimes.jp/i/34765/143/resize/d34765-143-4924db3152020c06ef85-8.jpg&s3=34765-143-c458eba451d7d8b8f94941b08ed7b9bb-2000×1581.jpg] ■3rd place Halmeku Almond Oil 9,680 yen (tax included)
Cumulative sales exceeded 440,000 units (*2).
A blend of apricot kernel oil extracted at low temperature from approximately 400 apricot seeds (*3), Japanese and Chinese extracts, and vegetable oil. This is a popular Halmekron long-selling oil that has a smooth feel and can be used all over the body.
*2: Number of units sold as of December 31, 2023
*3: For 60ml
At the opening of Harumeku Omise Hibiya Chante store (Business Manager Susumu Katsuya)
[Image 10: https://prtimes.jp/i/34765/143/resize/d34765-143-3e71a18ded08ee3525c0-9.jpg&s3=34765-143-28dadd97a37ad389bb6fea2a82d0df93-287×380.jpg ]
“Harumek Omise” is a store where you can pick up carefully selected products from the “Harumek” mail-order catalog and actually try on the products and check them out. In addition to the products listed in our catalog, we also have original fashion items available only at our stores, and we hope to offer our customers a fulfilling lifestyle. “Harumek Omise” currently has 13 stores nationwide, including pop-up stores, and sales on the floors where they are open are always at the top. This time, we have decided to open in the Hibiya Chanter shopping mall, which is located in the center of Tokyo and is full of restaurants where you can enjoy fashion and gourmet food, as well as beauty specialty stores.
Going forward, we will continue to open more stores, mainly in department stores across the country, with the aim of creating stores where more women can experience and enjoy Harmek’s products and services.
■Store information
・Store name: Harumeku Omise Hibiya Shante store
・Location: Hibiya Chante 3F, 1-2-2 Yurakucho, Chiyoda-ku, Tokyo 100-0006 ・Telephone number: 0120-15-8220 (Harumek show inquiries only) ・URL: https://ec.halmek.co.jp/shop/e/eomise/
Harmek Holdings, which provides a wide range of services including Harmek, which ranks No. 1 in sales for women’s magazines.
[Image 11: https://prtimes.jp/i/34765/143/resize/d34765-143-e5d0b6231639f488833f-10.png&s3=34765-143-5a8a26e7903a9b3e7f7bc57aca50a3ec-182×246.png ]
We provide valuable information for women in their 50s and above to live positively and cheerfully. It is packed with a wide range of information such as health, cooking, fashion, money, and interviews with celebrities. Additionally, for regular subscribers to the magazine “Halmek,” we provide a catalog along with the magazine, as well as online mail-order sales. We sell a wide range of products, including fashion, innerwear, cosmetics, beauty, and health, and we thoroughly research and develop products that reflect the opinions of users through our own think tank, the Harumek Living Research Institute. And it has gained support from many women.
■Company overview
Trade name: Harmek Co., Ltd.
Representative: Takao Miyazawa, President and Representative Director Head office address: 1-1 Kagurazaka 4-chome, Shinjuku-ku, Tokyo 162-0825 Establishment: July 24, 2012
Business details: Publishing and mail order business
Company website: https://www.halmek-holdings.co.jp/company/group/halmek/ Halmek 365: https://halmek.co.jp/
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