MyVoice
[Survey on gift campaigns] Approximately 54% of people applied for gift campaigns in the past year. Of these, 60% applied via smartphone, and around 80% of women in their teens to 40s applied.
*View in browser* *MyVoice*
Press release: June 3, 2024
[Survey on gift campaigns] Approximately 54% of people applied for gift campaigns in the past year. Of these, 60% applied via smartphone, and around 80% of women in their teens to 40s applied.
* — TOPICS –*
■*
Approximately 54% of people have applied for gift campaigns in the past year, with “10 or more” being the volume zone. 60% of applicants applied via smartphone, and around 80% of women in their teens to 40s*
■*
Regarding the sources of information about presents and campaigns that they applied for in the past year, 30% of applicants obtained information from “information that came with products and services,” and 20% each obtained from “in-store notices,” “mail magazines,” “SNS,” and “information sites.” The stand. Among people in their 10s to 30s, “SNS” is the most popular choice*
* My Voice Com Co., Ltd.* (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) is holding the *13th* “Gift Campaign”*
An internet survey was conducted from April 1st to 7th, 2024. We will inform you of the results of the investigation.
[Survey target] MyVoice survey monitor
[Survey method] Internet survey
[Survey period] April 1st to April 7th, 2024 [Number of respondents] 9,328 people
[Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=30905 1.* Frequency of application for gift campaigns*
Approximately 54% of people have applied for a gift campaign in the past year. Among women in their 50s and 60s, the rates were higher at over 60%. Frequency of “10 times or more” is the volume zone. 2.* Application conditions for the gift campaign you applied for* When we asked people who had applied for gift campaigns in the past year about the application conditions (multiple answers allowed), they answered, “Collect stickers, barcodes, etc. on target products to apply,” “There are no conditions,” “Quizs, surveys, keywords, etc.” 40% each.
“Posting, following, liking, reposting, etc. on X (formerly Twitter), Instagram, etc.” is higher among young people.
3.* Application route for the gift/campaign you applied for* Regarding the application route for gift campaigns applied for in the past year (multiple answers allowed), 60.4% of applicants said “from a smartphone”, which is an increasing trend. More than 70% of men in their 10s to 40s and around 80% of women in their 10s to 40s. “From a computer” was the most common choice among men in their 60s and 70s and women in their 70s, at 51.9%.
Compared to past surveys, “from a computer” and “by mail” are on the decline. *For the continuation of the graph, click here
You can view it from
Copyright © PR TIMES Corporation All Rights Reserved.