Suntory Holdings Limited
“Midori Jin Soda Can -Yuzu Squeezed-” New release for a limited time ―The first limited edition “Midori Jin Soda Can” is now available― ……
[Image: https://prtimes.jp/i/42435/1094/resize/d42435-1094-e701e65a01bf795ddaf7-0.jpg&s3=42435-1094-528e6d3fb0c675291639bba0434fed7c-2000×1260.jpg] Suntory Limited will be releasing a new limited-time sale of “Midori Jin Soda Can -Yuzu Shibori-” nationwide from June 18th (Tuesday). The Suntory Gin “SUI” brand is working to change the image of “gin as an alcoholic beverage used in cocktails” and create a culture of gin as an alcoholic drink that can be easily enjoyed with meals at izakaya bars or at home. It brings out the refreshing aroma of yuzu, the delicious flavor of green tea, and the refreshing spiciness of ginger in the aftertaste, giving it a clean and refreshing taste that goes well with meals. Compared to 2020 when the new product was launched, the total size of the “SUI” brand* has grown approximately 10 times in 2023.
*Bottle, can, and PET total. Amount based.
Among these, “Suijin Soda Can” has the refreshing and easy-to-drink taste of “Suijin Soda”, which is made by dividing “Sui” (SUI) with soda, in a can, making it easy to introduce the appeal of “Suijin Soda” to many people. I hope you enjoy it.
This time, we aim to further expand our fan base by releasing our first limited edition product, “Suijin Soda Can – Yuzu Squeezed”, which brings out the flavor of “Yuzu”, one of the Japanese ingredients used in “SUI”. .
●About contents and packaging
For the content, we aimed for a “Suijin Soda” with a gentle taste that brings out the aroma and sweetness of yuzu, one of the Japanese ingredients that characterizes the taste of “SUI.”
The package is based on the refreshing appearance of “Midori Jin Soda” with an illustration of a fresh and fruity yuzu.
– Record –
▼Product name, capacity, suggested retail price (excluding tax), alcohol content “Midori Jin Soda Can -Yuzu Squeeze-”
350ml 182 yen 5%
500ml 246 yen 5%
*Prices do not constrain the independent price setting of retailers. ▼Release date: Tuesday, June 18, 2024
▼Release area: Nationwide (for a limited time only)
▼Item Spirits
▼”Sui” homepage
http://suntory.jp/SUIGIN
▽Contact information for inquiries from customers regarding this matter Suntory Customer Center https://www.suntory.co.jp/customer/
that’s all
More details about this release:
https://prtimes.jp/main/html/rd/p/000001094.000042435.html