Daiwa House Industry Co., Ltd.
Full-scale start of collaboration with NESTA JAPAN for personal trainer education and training (news release)
Realizing a comprehensive fitness club that provides professional services ……
Daiwa House Group’s Sports Club NAS Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masami Kuroda) is a personal trainer certification organization based in the United States, NESTA (National Exercise & Sports Trainers Association, Japan Branch: Tokyo). On April 1, 2024, we signed an agreement with Bunkyo Ward, Tokyo
(Representative: Koyomi Higashiyama, hereinafter referred to as NESTA JAPAN) regarding personal trainer education and training
collaboration. It will start in earnest from July 1st.
The number of domestic users of fitness clubs, which fell due to the coronavirus pandemic, is gradually recovering, and with the increase in the number of fitness clubs that can be easily visited at any time, the total number of users in FY2023 is expected to reach 220 million (22% increase compared to FY2020) )(※)have become. Our training program provides one-on-one personal training tailored to the customer’s goals, but in order to further improve the customer experience and respond to diversifying needs, we have decided to collaborate with NESTA JAPAN. Ta. Through this collaboration, we will utilize the knowledge of NESTA JAPAN, which trains personal trainers who have a wide range of knowledge about the human body, unbiased knowledge about training in general, and the ability to communicate with a variety of customers. We provide our customers with reliable training effects based on the latest scientific evidence, improve their motivation through appropriate customer service, and
communication, and support them in making exercise a habit. Going forward, our company will continue to contribute to the realization of a society filled with joy for all people by creating “services that brighten and energize not only the body but also the mind” in accordance with the characteristics and needs of the region. *． Based on the results of the Ministry of Economy, Trade and Industry’s statistics on specific service industries.
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More details about this release:
https://prtimes.jp/main/html/rd/p/000002114.000002296.html