Little League Co., Ltd.
The 5th BOYS OF SUMMER, OPEN BEER, BURGER SHE WROTE POP UP STORE will be held at “UNDER R”, a concept store opened by Ron Herman.
From Saturday, June 15th, BOYS OF SUMMER・OPEN BEER・BURGER SHE WROTE POP UP STORE will be held at “UNDER R”.
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[Image 1: https://prtimes.jp/i/140499/29/resize/d140499-29-7e7960386fae4927f985-4.jpg&s3=140499-29-471fa5be5560f2255f6d3b50cbf15c4e-1240×1748.jpg] “UNDER R” opens in Sendagaya, Tokyo as a concept store for Ron Herman’s men’s products. “UNDER R” is a shop that inherits Ron Herman’s style and gradually completes it with art, music, clothes, etc. made by the cool friends around it. Until the grand opening at the end of August, together with our colleagues from CALIFORNIA, NEW YORK, and TOKYO, we will be holding events based in UNDER R to convey our worldview. ALEXIS, JEFF, TINO, NUGE, SHU, ROBERT, NERO, DAVID, RYJI, TETSU-SAN, who will be attending this event with us, are our dear friends and the coolest people we know.
This time, the 5th installment, we will introduce the brand “BOYS OF SUMMER”, which brings together what can be called a dream team in the skating world, “OPEN BEER”, a newly launched beverage brand centered on creativity, and the Los Angeles brand created by legendary skaters. The hottest burger shop “BURGER SHE WROTE” will open a pop-up shop at UNDER R for a limited time. You can also enjoy beer from OPEN BEER, which is launching for the first time in Japan, and original smash burgers from BURGER SHE WROTE. Furthermore, in addition to the release of limited edition sweats and T-shirts specially designed to commemorate the opening of the pop-up store, there will also be special pieces from Dickies x BOYS OF SUMMER and VANS x BOYS OF SUMMER. will also appear. This special event, the first time an LA skate brand and UNDER R have teamed up, will showcase Los Angeles street culture with unprecedented impact and energy.
SCHEDULE
June 15th (Sat) – June 16th (Sun) 11:00 – 17:00 *Entrance free June 21st (Friday) – June 23rd (Sunday) 11:00 – 17:00 *Entrance free June 28th (Friday) – June 30th (Sunday) 11:00 – 17:00 *Entrance free UNDER R: 2-6-3 1F, Sendagaya, Shibuya-ku, Tokyo 151-0051
Instagram: https://www.instagram.com/under_r_tokyo/
Brand Site: https://ronherman.jp/underr
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[Image 5: https://prtimes.jp/i/140499/29/resize/d140499-29-ece28ba3817c93500c79-0.jpg&s3=140499-29-0838fc22f2131a407e2777f1b428811d-1950×2602.jpg] EVENT SPECIAL SWEAT
COLOR: BLACK/WHITE
SIZE: M-XXL
PRICE: ¥17,600
Available stores: UNDER R, Ron Herman Online Store
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[Image 13: https://prtimes.jp/i/140499/29/resize/d140499-29-22a3e2fa1b10b6c1b8ec-5.jpg&s3=140499-29-5d1bba559b756d6a8b4ebf1c37463d46-1950×2602.jpg] EVENT SPECIAL T-SHIRT
COLOR: BLACK/GREEN/PINK
SIZE: M-XXL
PRICE: ¥8,800
Available stores: UNDER R, Ron Herman Online Store
BOYS OF SUMMER
An apparel line born from the skating video work “BOYS OF SUMMER,” produced by members who could be called the skating world’s dream team, assembled at the request of “Jeff Cutter,” an early member of Supreme LA. It is an up-and-coming street brand that is only available in a limited number of shops in the United States and is associated with famous skaters such as Alex Olson, Mike Carroll, and Tino Lazo. The apparel line was designed by Alexis Ross, a photographer and artist who also provides designs for RVCA and Stüssy.
Burger She Wrote
A burger shop run by legendary skater Don Nuju Nguyen. Smash Burger is one of the popular burgers in America, where high-quality meat is grilled on an iron plate with a weight, resulting in an addictive crunchy texture and meatiness. The store is bustling with activity, with key figures from the street including Los Angeles-based skaters from Tony Hawk to Yuto Horikome visiting, as well as many celebrities. OPEN BEER
A newly launched beverage brand with creativity at its core. Founded by skateboarding legends Don Nuju Nguyen and Tino Lazo, as well as Ako Jefferson and Atiba Jefferson, the Los Angeles-based team is comprised of multidisciplinary creators. , brought together their common experiences to launch the brand to realize their desire to revitalize the beer industry with diversity. It’s currently on sale at some bars in Los Angeles.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000029.000140499.html